creative direction
Sean Bacon, Candice Lopez
Industry
Camping
categories
Branding / Web Design / Typography
deliverables
Custom logo, font, website, brand assets, social media assets & branded collateral
overview
Cygnus is a co-ed, summer space camp in Los Angeles that aims to inspire and inform teens ages 11-16 interested in pursuing a space related career.
This indoor camp exposes participants to a range of technology, activities, and dedicated staff; the ideal environment for curious minds wanting to find their way to the stars. With the help of its sponsors, Cygnus arranges different field trips and events each year; making each annual experience one of a kind.
approach
The space camp had to appeal to its primary target audience as well as a secondary audience; the parents of the campers. With this in mind, I designed a simple, sincere combination mark for the brand. The website embraces elements of the logo and pairs well with the style of imagery. This piques the viewer’s interest while differentiating Cygnus from other space camps.
I developed a pattern based on the mark that was used on other branded applications; revealing the fun, quirky side of the brand. To communicate the playful tech personality of the brand, I created a custom typeface, Primus Display, inspired by various futuristic & sci-fi fonts. The geometric typeface, used in the website and other branded applications, gives the space camp a bold voice and helps invoke a sense of trust and excitement while retaining legibility and an innovative feel. I paired it with Futura, a geometric sans-serif typeface with an appearance of efficiency and forwardness.
